If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?

In deregulated markets such as Texas and Maryland, the state government may require the incumbent utility energy provider to allow for unlimited competition within the marketplace, where the consumer is free to choose any electricity provider. Electricity provider switching is only practical if a customer is either buying from a utility or is at the end of a fixed-price contract with a provider.[citation needed]
All forms of electricity generation have positive and negative aspects. Technology will probably eventually declare the most preferred forms, but in a market economy, the options with less overall costs generally will be chosen above other sources. It is not clear yet which form can best meet the necessary energy demands or which process can best solve the demand for electricity. There are indications that renewable energy and distributed generation are becoming more viable in economic terms. A diverse mix of generation sources reduces the risks of electricity price spikes.
Keeping on top:  With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell:  if Texas were a country, it’d be the 11th largest electricity consumer in the world!  Just by itself, it uses as much electricity as Spain or Great Britain!  That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.

Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.
To make reducing your usage and saving money on electricity even easier, we have an advanced online account dashboard available for all our residential electricity customers. You can go there anytime to pay your bill, check your usage, change your personal information and learn more about offers we have that apply specifically to you. All customers can sign up for our Weekly Summary Email, which helps you stay on top of your usage every week. Plus, many customers are eligible to sign up for Degrees of Difference, which gives you a bill credit when you reduce your usage during designated high-demand time periods. 
The business model behind the electric utility has changed over the years playing a vital role in shaping the electricity industry into what it is today; from generation, transmission, distribution, to the final local retailing. This has occurred prominently since the reform of the electricity supply industry in England and Wales in 1990. In some countries, wholesale electricity markets operate, with generators and retailers trading electricity in a similar manner to shares and currency. As deregulation continues further, utilities are driven to sell their assets as the energy market follows in line with the gas market in use of the futures and spot markets and other financial arrangements. Even globalization with foreign purchases are taking place. One such purchase was when the UK’s National Grid, the largest private electric utility in the world, bought New England’s electric system for $3.2 billion.[2] Between 1995 and 1997, seven of the 12 Regional Electric Companies (RECs) in England and Wales were bought by U.S. energy companies.[3] Domestically, local electric and gas firms have merged operations as they saw the advantages of joint affiliation, especially with the reduced cost of joint-metering. Technological advances will take place in the competitive wholesale electric markets, such examples already being utilized include fuel cells used in space flight; aeroderivative gas turbines used in jet aircraft; solar engineering and photovoltaic systems; off-shore wind farms; and the communication advances spawned by the digital world, particularly with microprocessing which aids in monitoring and dispatching.[4]
In Pennsylvania, you can choose your electricity and natural gas plan and supplier. More than 2.1 million households and over 250,000 businesses in the state already have made the switch. Now there's reason for more customers to explore electricity deregulation - two PA utilities have asked the state's Public Utilities Commission for permission to raise energy rates for transmitting power to homes and business.
There was a time when electricity was electricity.  Like so many other places around America, in Houston, electricity didn’t mean “cheap electricity”.  But you moved into your home and you called the utility and they turned on the power and the bill came in and you paid it every month.  Oh, sure, you might grumble at the amount but then you’d go around and yell at the kids for leaving the lights on and the TV blaring with nobody in the room or maybe you’d look into buying more energy-efficient appliances.  When it came down to it, the Bill was the Bill.  Either you paid the bill or you ate dry packet meals, had cold showers, and watched TV by peering through the neighbor’s window after dark (preferably once they’d turned the TV on).  What’s that?  You want cheap electricity?  Sure thing:  call 1-800-WHO-CARES any time during regular business hours of 2:17am to 3:04am Sundays only.
In Pennsylvania, you can choose your electricity and natural gas plan and supplier. More than 2.1 million households and over 250,000 businesses in the state already have made the switch. Now there's reason for more customers to explore electricity deregulation - two PA utilities have asked the state's Public Utilities Commission for permission to raise energy rates for transmitting power to homes and business.
We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.
Once you’ve chosen the energy supply plan that is right for you, the hard part is over. The enrollment process requires only a few details to get your supply service started: your contact information, address and utility account number. You can find your utility account number on your utility bill on the top left corner under your name. After you’ve completed enrollment, your local utility company will be notified of the change and apply the new supply plan pricing to your next bill – no further action necessary. Get started now; enter your ZIP code above.
Keeping on top:  With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell:  if Texas were a country, it’d be the 11th largest electricity consumer in the world!  Just by itself, it uses as much electricity as Spain or Great Britain!  That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
PSE&G serves nearly three quarters of New Jersey's population in a service area that spans the state from Bergen to Gloucester Counties. PSE&G is the largest provider of electric service, servicing 2.2 million customers in more than 300 urban, suburban and rural communities, including New Jersey's six largest cities. The current PSE&G Price to Compare for electricity supply is 12.598¢ per kWh — effective 10/1/2016 through 5/1/17.
According to the EIA, the average American household uses 897 kWh of energy per month. Knowing that number, and how your own home’s usage compares, provides insight into the amount of energy you use per device. Our Energy Estimator will show you why simple changes like programming your thermostat or turning off televisions and computers when not in use will help lower energy costs.
If you would rather have a steady rate and not think about twice about starting a load of laundry at 6:30pm versus 7:30pm, Direct Energy’s standard, 12-month, fixed-rate plan Live Brighter runs at an affordable 7.99 cents per kWh. Again, using 1,000 kWh per month would add up to a yearly total of $958.80 — higher than both Free Nights and Free Weekends, but also a lot simpler.

Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

All forms of electricity generation have positive and negative aspects. Technology will probably eventually declare the most preferred forms, but in a market economy, the options with less overall costs generally will be chosen above other sources. It is not clear yet which form can best meet the necessary energy demands or which process can best solve the demand for electricity. There are indications that renewable energy and distributed generation are becoming more viable in economic terms. A diverse mix of generation sources reduces the risks of electricity price spikes.
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