Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.

In Pennsylvania, you can choose from the EGSs operating in your area, or stay on with your default provider — your EDC. Currently, less than half of all Pennsylvania’s residential customers have made the switch. If you’re among that number, moving to an EGS could get you cheaper rates, better rewards, and more say in what fuels generate your electricity. Whichever you choose, your electricity will get to you just the same because the EDC is always responsible for delivery.

The business model behind the electric utility has changed over the years playing a vital role in shaping the electricity industry into what it is today; from generation, transmission, distribution, to the final local retailing. This has occurred prominently since the reform of the electricity supply industry in England and Wales in 1990. In some countries, wholesale electricity markets operate, with generators and retailers trading electricity in a similar manner to shares and currency. As deregulation continues further, utilities are driven to sell their assets as the energy market follows in line with the gas market in use of the futures and spot markets and other financial arrangements. Even globalization with foreign purchases are taking place. One such purchase was when the UK’s National Grid, the largest private electric utility in the world, bought New England’s electric system for $3.2 billion.[2] Between 1995 and 1997, seven of the 12 Regional Electric Companies (RECs) in England and Wales were bought by U.S. energy companies.[3] Domestically, local electric and gas firms have merged operations as they saw the advantages of joint affiliation, especially with the reduced cost of joint-metering. Technological advances will take place in the competitive wholesale electric markets, such examples already being utilized include fuel cells used in space flight; aeroderivative gas turbines used in jet aircraft; solar engineering and photovoltaic systems; off-shore wind farms; and the communication advances spawned by the digital world, particularly with microprocessing which aids in monitoring and dispatching.[4]

Most of Direct Energy’s plans allow you to earn Plenti points — you get 1,000 as soon as you sign up. That initial windfall is about as good as it gets. You keep accumulating rewards with every payment, but just one point for every dollar you spend on supply charges (what you pay to Direct Energy vs. your EDC — so about two-thirds of your total bill). A Plenti point equates to about one cent, so that 1,000 point bonus works out to $10 when you cash it in with a Plenti merchant (Rite Aid, Macy’s, etc.) You’d have to spend a further $1,000 in supply charges before making off with another $10.00 in Plenti points.
Since the 1990s, many regions have opened up the generation and distribution of electric power to provide a more competitive electricity market. While such markets can be abusively manipulated with consequent adverse price and reliability impact to consumers, generally competitive production of electrical energy leads to worthwhile improvements in efficiency. However, transmission and distribution are harder problems since returns on investment are not as easy to find.
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