This company has more plan variety than any other we looked at, though most of them seem more flashy than functional. And some seem weirdly niche — like "Connect to Comfort," a 24-month plan that comes with a Hive Hub and a Hive Active Thermostat, smart home devices that allow you to control your heat and A/C via app. Like many of Direct Energy’s plans, how good of a deal it is depends on how closely its offers align with your established habits.

You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be mislead by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.

According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.


Of course, choosing a new electricity supplier or natural gas supplier does not mean you are replacing your utility. Your utility will still deliver whatever energy supply you choose, safely and reliably. Since your utility company depends on where you live, you don't have to worry about choosing a utility company. In general, utilities are responsible for maintaining the energy infrastructure. If you experience a power outage or see a downed power line, call your utility company. These are listed in the Utility Companies column below.
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