Before 1997, all energy services were provided by the utility with prices regulated by the Public Utility Commission to match the wholesale price of energy – subject to change as often as once a month. Following the law’s passage, however, prices became “deregulated”, meaning alternative suppliers could provide energy supply at different rates than the PUC-approved price of energy.
Reliant offers a variety of electricity plans at rates that fit your needs and lifestyle. Whether you’re a sports fan or world traveler, you can get rewards and bonuses along with your electricity plan. We run special promotions throughout the year and offer plans that let you save money when you use electricity on the evenings or weekends. If you're looking for an environmentally-conscious option, check out our wind power, solar power and solar sell back plans. 

If you would rather have a steady rate and not think about twice about starting a load of laundry at 6:30pm versus 7:30pm, Direct Energy’s standard, 12-month, fixed-rate plan Live Brighter runs at an affordable 7.99 cents per kWh. Again, using 1,000 kWh per month would add up to a yearly total of $958.80 — higher than both Free Nights and Free Weekends, but also a lot simpler.


Located in Bell County, Killeen is recognized for its annual art festivals and rodeos as well as its historical museums and its residents' ability to choose electricity rates. The Killeen area is home to Fort Hood, a well-known military base that houses soldiers and their families. The city's motto, "Where Freedom Grows," holds significant meaning throughout the city – especially because of the area's brave service men and women.
As you shop, you’ll see the rates advertised in terms of kilowatts per hour (kWh) — the energy used to power 1,000 watts for one hour. According to the U.S. Energy Information Administration, the average price per kWh for electricity in Pennsylvania is 14.52 cents, while the Public Utility Commission's “price to compare” currently hovers around 8.0 cents. Clearly, there’s a lot of price variety out there. And, given the hundreds of providers doing business in Pennsylvania, exploring electricity options can be pretty toilsome.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
Just be sure you know what you’re signing up for. Just Energy doesn’t have the best track record when it comes to transparency. In recent years, the Massachusetts Attorney General ordered the company to pay $4 million in restitution to customers who were charged exorbitant rates and cancellation fees that did not appear in Just Energy’s advertising. As part of the settlement, Just Energy agreed to run all its advertising past an independent monitor.

One of the best advantages of living in an energy deregulated state is the number of options you have for receiving your electric utilities from renewable energy sources. Electricity providers in Ashburn understand how important finding renewable energy sources are, both to their customers and to the environment. Sadly, in states that don't have deregulated energy, there is less of a push towards renewable energy because there is no market competition driving electricity providers to find sustainable and affordable energy sources.
Since the 1990s, many regions have opened up the generation and distribution of electric power to provide a more competitive electricity market. While such markets can be abusively manipulated with consequent adverse price and reliability impact to consumers, generally competitive production of electrical energy leads to worthwhile improvements in efficiency. However, transmission and distribution are harder problems since returns on investment are not as easy to find.
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