Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
There are over 60 different energy suppliers competing for your business on any given day in Texas. Many of these electric companies have websites that are confusing and nearly impossible to navigate, their rates and fees hidden by dense industry jargon and misleading advertising. Who has the spare the time to sort through the choices spread out over all these different sites and companies?
Choose Energy is an online marketplace where shopping for energy is fast and easy. Visit ChooseEnergy.com to compare rates, plan terms, and renewable options from a network of trusted partners in a secure, user-friendly experience. Learn more about how energy choice works and the benefits of switching in our Education Center. And follow us on Facebook and Twitter to receive actionable energy intelligence that will help you make smart, personalized energy decisions.
As a residential or commercial customer, you’ll enjoy competitive rates, flexible contracts, and personalized plans that give you the power to choose what’s best for you. And we offer no-deposit electricity for well-qualified customers and deposit payment plans for those with less than desirable credit so that switching retail electric providers won’t break the bank.‡ When you switch to Amigo Energy today, you’ll switch on the power of convenience and affordability.
Reliant offers a variety of electricity plans in Laredo, designed to match what you're searching for. Whether you’re a sports fan or world traveler, you can get rewarded for paying your electricity bill. We run special promotions throughout the year and offer plans that let you save money when you use electricity on the evenings or weekends. If you're looking for an environmentally-conscious option, check out our wind power and solar sell back plans. 
According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.
Several states have Community Choice Aggregation (CCA) laws that allow local governments to pool their community’s electricity need in order to purchase power on their behalf.  While savings is not always guaranteed, many municipalities are able to obtain discounted electricity prices. You’ll have to check with your state regulatory commission. You can get started by clicking on your state in this map.
Of course, choosing a new electricity supplier or natural gas supplier does not mean you are replacing your utility. Your utility will still deliver whatever energy supply you choose, safely and reliably. Since your utility company depends on where you live, you don't have to worry about choosing a utility company. In general, utilities are responsible for maintaining the energy infrastructure. If you experience a power outage or see a downed power line, call your utility company. These are listed in the Utility Companies column below.
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