The nature and state of market reform of the electricity market often determines whether electric companies are able to be involved in just some of these processes without having to own the entire infrastructure, or citizens choose which components of infrastructure to patronise. In countries where electricity provision is deregulated, end-users of electricity may opt for more costly green electricity.

Pennsylvania offers first-time retail shoppers an attractive discount with the Standard Offer Program. The Public Utility Commission has a rotating list of retail providers and upon enrollment, they’ll hook you up with a 12-month fixed-rate plan at seven percent off the current utility price. You can cancel at any time without fees. For 1,000 kWh per month usage, PECO quoted us a price to compare of 7.13 cents. A seven percent discount brings that rate to 6.63 cents per kWh (lower than any plan on our provider list) — a $60 savings after a year of service.
Since the 1990s, many regions have opened up the generation and distribution of electric power to provide a more competitive electricity market. While such markets can be abusively manipulated with consequent adverse price and reliability impact to consumers, generally competitive production of electrical energy leads to worthwhile improvements in efficiency. However, transmission and distribution are harder problems since returns on investment are not as easy to find.
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