Choose Energy is an online marketplace where shopping for energy is fast and easy. Visit ChooseEnergy.com to compare rates, plan terms, and renewable options from a network of trusted partners in a secure, user-friendly experience. Learn more about how energy choice works and the benefits of switching in our Education Center. And follow us on Facebook and Twitter to receive actionable energy intelligence that will help you make smart, personalized energy decisions.
In some states, utilities can also generate and sell electricity, but customers aren’t forced to buy the electricity from the utility company. They may choose from either the utility or available electricity providers. Before signing up for electricity service, we recommend checking the local utility’s electricity supply rate by checking their rates online or contacting them directly.
On the one hand, long-term, fixed rate (contract) plans offer stability in pricing. If energy supply costs suddenly go up in your area, you won’t be left paying more than what you bargained for.  You’ll have peace-of-mind.  If you want to switch out of your contract before it ends with a lower cost plan, you’ll likely face a cancellation fee (early termination fee).

All of Direct Energy’s offers include either a rewards program or a charitable donation, and the benefits get bigger the more electricity you use. Paying for electricity isn’t exactly the most fun thing you could spend your money on. If you are looking for a little sugar to help the medicine go down, Direct Energy has a dessert tray of options. Fair warning: They’re not quite as sweet as they look.
At ElectricityPlans, we’re here to do one thing – help you find the best electricity plan to fit your needs. We are big advocates of electricity competition and your power to choose your own electricity provider. We offer completely unbiased electricity plans and display accurate, transparent pricing to take the guesswork out of choosing your electricity plan.

Where should you shop for electricity? Houstonians have the power to choose from an overwhelming variety of energy suppliers, plans, and options. If you live in the Houston metro area and your local electric utility is CenterPoint, over 50 different retail electricity providers currently offer electricity plans in your area. Each of these electricity providers offer sites, tools, and information on how to switch plans and providers. However, their information is often filled with electricity rates that are difficult to compare because of things like introductory rates, bill credits, narrow usage levels, unexpected fees, and legalese buried in the EFLs. Fortunately, Houston homes and businesses have electricity shopping options that make the process much simpler.

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In deregulated states, electricity providers simply can't do business like that because consumers like you are demanding energy from renewable sources. Threats of global warming are too terrible to be irresponsible with our energy sources anymore. As a result, each electric company is pushing forward to find renewable energy sources that are cheaper, cleaner, and more reliable than older forms of energy.
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Before 1997, all energy services were provided by the utility with prices regulated by the Public Utility Commission to match the wholesale price of energy – subject to change as often as once a month. Following the law’s passage, however, prices became “deregulated”, meaning alternative suppliers could provide energy supply at different rates than the PUC-approved price of energy.
Since you are located in a deregulated area of Texas and in the TXU Electric Delivery service area you do have a choice in your electricity provider. Katy residents and businesses can choose to stay with their Affiliate Retail Electric Provider (TXU Energy), or you can choose one of several competing Katy electricity providers: TXU Energy, Green Mountain Energy, Champion Energy Services, Commerce Energy, and StarTex Power. So make your choice today. Enter your ZIP code above to browse energy supply rates in your area.
Deregulation seeks to drive down costs and spur innovation by breaking up energy monopolies. In their place, two separate entities take care of 1) generation and 2) distribution. Electric Generation Suppliers (EGS) create electricity and set their own prices for consumers. Electric Distribution Companies (EDC), a.k.a., your local utility company, bring that electricity to your home.
Ashburn, VA Electricity providers are striving to find energy sources that are clean, less expensive, and more reliable. In states that aren't deregulated, electricity providers are much less driven to look for renewable energy sources. People have to buy their electric utilities anyway, so why should those electric companies bother improving their product?
The business model behind the electric utility has changed over the years playing a vital role in shaping the electricity industry into what it is today; from generation, transmission, distribution, to the final local retailing. This has occurred prominently since the reform of the electricity supply industry in England and Wales in 1990. In some countries, wholesale electricity markets operate, with generators and retailers trading electricity in a similar manner to shares and currency. As deregulation continues further, utilities are driven to sell their assets as the energy market follows in line with the gas market in use of the futures and spot markets and other financial arrangements. Even globalization with foreign purchases are taking place. One such purchase was when the UK’s National Grid, the largest private electric utility in the world, bought New England’s electric system for $3.2 billion.[2] Between 1995 and 1997, seven of the 12 Regional Electric Companies (RECs) in England and Wales were bought by U.S. energy companies.[3] Domestically, local electric and gas firms have merged operations as they saw the advantages of joint affiliation, especially with the reduced cost of joint-metering. Technological advances will take place in the competitive wholesale electric markets, such examples already being utilized include fuel cells used in space flight; aeroderivative gas turbines used in jet aircraft; solar engineering and photovoltaic systems; off-shore wind farms; and the communication advances spawned by the digital world, particularly with microprocessing which aids in monitoring and dispatching.[4]
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