If you’re looking for a new electricity deal, you’re not alone: 319,000 electricity customers switched energy supplier during January 2018, according to OFGEM*. Shopping around for the best electricity deal is simpler than you might think – but there are bound to be a few questions. Here’s everything you ever wanted to know about comparing electricity deals.


According to a 2016 J.D. Power national report, switching from the utility company to an REP is not as attractive as it once was. Deregulated markets aim to drive down costs and encourage innovation but has really only succeeded in the second — the price gap between utility rates and retail rates has actually been closing. But deregulation has been successful in championing green energy and improving customer service. This improvement shows up in some impressively high J.D. Power ratings.

All forms of electricity generation have positive and negative aspects. Technology will probably eventually declare the most preferred forms, but in a market economy, the options with less overall costs generally will be chosen above other sources. It is not clear yet which form can best meet the necessary energy demands or which process can best solve the demand for electricity. There are indications that renewable energy and distributed generation are becoming more viable in economic terms. A diverse mix of generation sources reduces the risks of electricity price spikes.

Although electricity had been known to be produced as a result of the chemical reactions that take place in an electrolytic cell since Alessandro Volta developed the voltaic pile in 1800, its production by this means was, and still is, expensive. In 1831, Michael Faraday devised a machine that generated electricity from rotary motion, but it took almost 50 years for the technology to reach a commercially viable stage. In 1878, in the United States, Thomas Edison developed and sold a commercially viable replacement for gas lighting and heating using locally generated and distributed direct current electricity.

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