In deregulated markets such as Texas and Maryland, the state government may require the incumbent utility energy provider to allow for unlimited competition within the marketplace, where the consumer is free to choose any electricity provider. Electricity provider switching is only practical if a customer is either buying from a utility or is at the end of a fixed-price contract with a provider.
3. Customer service: When the only utility available has lousy customer service, nobody is surprised. They don’t even pretend to care – they know they have you over a barrel. With all these new players in town, however, it’s a slap in the face to be treated like royalty until you’ve signed on the dotted line and now they won’t even return your calls or the person on the phone can’t string three English words together or if he does speak English, he’s brand new and panicking trying to pull up your account information.
Every single energy supplier in the UK is regulated by Ofgem, the industry regulator. This means that the smaller, lesser-known companies have to follow exactly the same rules as the bigger, more established ones. If a company goes bust, you’ll be covered by Ofgem – they’ll ensure your supply isn’t cut off, and they’ll appoint a new supplier to take over your tariff.
Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
Since the 1990s, many regions have opened up the generation and distribution of electric power to provide a more competitive electricity market. While such markets can be abusively manipulated with consequent adverse price and reliability impact to consumers, generally competitive production of electrical energy leads to worthwhile improvements in efficiency. However, transmission and distribution are harder problems since returns on investment are not as easy to find.